Awning Ideas / February 22, 2019 / Muriel Sargent
By controlling sunlight you ll find yourself getting more use out of the amenities and spaces you already own: poolside deck balcony patio; grill gazebo outdoor bar hot tub. But there s more. Awnings act as an extension of your home adding square footage to your home or commercial building. They allow you to expand the look and feel of your interior into the outdoors serving as an architectural addition but without the typical costs. No contractor or expensive installation is required. In the residential setting this results in outdoor space for entertaining relaxing and eating. In the business setting it means additional room to seat patrons serve customers or hold meetings. In both cases the "outdoor rooms" end up adding value to the business or home.
Imagine you re an upscale classy Jazz/live entertainment restaurant where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance. Of course if awnings and other shade structures improve the messaging of a restaurant and are a patron s first impressions canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere canopies extend a restaurant s outdoor footprint adding a sense of elegance as indoor amenities are brought outside.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.