Awning Ideas / February 22, 2019 / Muriel Sargent
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Many people that buy a motorized retractable awning want it because they can expand their outdoor living space with the touch of a button and many people put them over their windows for shade control and energy savings. Because the awning is retractable through a motorized unit it can easily be let out or put away with the touch of a button by a single person instead of several people working in coordination to manually open and close a non-motorized retractable awning over their patio. Of course some people love a motorized retractable awning because they don t want to permanently attach a non-retractable sun faded canvas awning that detracts from their home s exterior. The newer brands of motorized retractable awnings use strong waterproof woven acrylic that doesn t fade.
Some awnings are finished with the business name emblazoned on the awning as well as the building street number. Avoid too much clutter on business awnings. A quick glance should point out the most significant information that s needed: name and building street number. Understated elegance always wins out when it comes to a professional look. Awnings Are A Good Value Considering the value awnings add to any business facade and the professional look they project awnings are a cost-effective addition that are durable attractive and easy to install. Most installations take less than a half day depending on the number of awnings are available in a variety of sizes. In the United States branding has become increasingly important in influencing consumer behavior.