Awning Ideas / February 12, 2019 / Aurora Hess
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
If you do go for a retractable awning which is generally a good idea in climates which tend to vary between extremes there are further choices. Manual retractable awnings are those which you roll or fold up yourself. Motorized versions have a small electric motor that will do the job with a touch of a button. While motorized awnings seem to offer less work it doesn t always work out that way. Installation is more difficult due to wiring concerns so if you re doing the work yourself it will increase the time it takes you to install the awning. Also with more moving parts the odds of having to perform maintenance and repairs is much greater. Still if you take good care of your awning with preventive maintenance a motorized awning can be a great investment.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.