Awning Ideas / February 25, 2019 / Aurora Hess
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Likewise when rain disturbs your outdoor plans--there s no reason to run inside. If you want to tan in the direct sun or take advantage of some heat on a cold fall day the awning can be rolled up just as quickly. When stored retractable awnings take up about six inches of horizontal space on the side of a building. Installed at a downward angle they need to be attached at least seven and a half feet off the ground. All right we ve covered "What are they?" Now let s deal quickly with the benefits that awnings give home and business owners. What can retractable awnings do for you? Obviously they give you a way to control the elements and this is more than an aesthetic pleasure since it preserves furniture from bleaching and lowers utility bills.