Awning Ideas / February 16, 2019 / Ina Hebert
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
An awning is an incredibly useful feature to have when spending great amount of time in the great outdoors. Who wants to sit inside the camper when all the fun is happening outside just because of a little sun? With camper awnings this is no longer a problem sit in the shad of the awning and enjoy the time with family and friends out in nature. There are a variety of camper awnings available depending on your camper s design and construction. However most designs of camper awnings will work for just about any camper. There are two main types of camper awnings. One is the retractable type which is fixed to the side of the camper. The other is the stand-alone awning which is made for light framed campers or other structures.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.