Awning Ideas / February 15, 2019 / Agnes Livingston
Imagine you re an upscale classy Jazz/live entertainment restaurant where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance. Of course if awnings and other shade structures improve the messaging of a restaurant and are a patron s first impressions canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere canopies extend a restaurant s outdoor footprint adding a sense of elegance as indoor amenities are brought outside.
If your restaurant is not a part of any multi-billion dollar franchise you probably have to make decisions regarding every aspect of the restaurant: from the menu to the tablecloth color to the logo design. Often what makes or breaks a restaurant comes down to two priorities: food quality and décor. The way your restaurant s interiors are designed and maintained will have a huge impact on the customers liking it in the first visit and coming back for more and more. And one way to ensure a helpful sprucing up includes proper awnings shade structures and canopies. For one thing awnings and commercial shade structures are all about making a first impression. Remember that long before a restaurant patron has taken their first bite of bread or sipped their first cocktail they ve already surveyed the exterior of the building.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.