Awning Ideas / February 19, 2019 / Dominique Massey
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
So often they become dirty. You can always restore the original look and feel of the awnings by cleaning them at least twice a year. It is also a good idea to take the awning down to easily clean the harder-to-reach areas. Brush the Dirt and Debris Off: The awning needs to be washed thoroughly using a solution. But you must use a brush to remove the loose dirt and debris. The brushing off will prevent the dirt from getting soaked into the awning fabric during the washing process. You can rub the areas of the fabric that are affected by dirt and debris using a broom or a soft cleaning brush available at the local janitorial supply shops. However you need to ensure that dirt is removed from the underneath and top of the awning. If you have not take the awning down use a ladder to brush off the hard-to-reach areas.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.