Awning Ideas / February 24, 2019 / Aurora Hess
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
This reduces glare by 94 percent and can cut utility bills by over 30 percent. So in the long run awnings pay for themselves. Many homeowners nowadays explore inexpensive ways to extend their living space. Instead of constructing permanent setups many people love to install residential awnings to keep their exterior living space shaded cool and comfortable. Also one can install a motorized retractable awning to enjoy the desired amount of sunlight and shade at a time. A homeowner also has options to choose from a variety of awnings to suit his specific needs. While evaluating awnings for homes it is important to concentrate on some key features. You have to choose the right fabric and frame to use the awning over a longer period of time.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.