Awning Ideas / February 26, 2019 / Susanne Dejesus
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
This can help meld the two together into a coherent whole that wouldn t exist without the awning. Residential awnings come in many sizes styles and applications. Some awnings are designed to keep glare off of single windows while others extend for the length of the building. It s a good idea to match your awnings to the outdoor living areas that you plan to spend time in so as to provide adequate shelter for times of inclement weather. This means that it can also make sense to plan such things as decks and patios adjacent to your home alongside planning the awnings so that the two can be designed with each other in mind. Another important thing to bear in mind while looking for residential awnings is whether you will prefer a retractable awning or a fixed one.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.