Awning Ideas / February 23, 2019 / Susanne Dejesus
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
I usually suggest that pegging it down is a good idea as a gust of wind will pick the whole thing up and dump it on your vehicle. This often results in panel damage! 4WD Awnings are completely weather proof; I have had a puddle of water build up on our awning when it was raining severely and not a drop came through. Whether its a quick bite of lunch that you are after or you want to sleep under the awning they are a brilliant idea. You can get Awnings that pull out from the rear of the vehicle and awnings that will cover all 3 sides of the vehicle. Expect to pay a considerably higher amount for these but if they suit your purposes then that is great! Home awnings are perfect for a wide variety of uses on windows doors porches and decks.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.