Awning Ideas / February 23, 2019 / Susanne Dejesus
Originality is the basic requirement for branding success. Tailored designs with well-suited texture and color make the right impact. You need to work with your contractor to come up with a design that is unique and capable of creating your own unique identity. You have to be clear about your objective as it will define the contours of your campaign. A house is not really a home if it doesn t provide comfortable living to it s inhabitants which is why residential awnings are an important addition to any outdoor living area. A well placed awning that brings form and function to your landscaping can also open up your home by creating a moderate transition between the enclosed spaces indoors and the natural surroundings outside.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
If your restaurant is not a part of any multi-billion dollar franchise you probably have to make decisions regarding every aspect of the restaurant: from the menu to the tablecloth color to the logo design. Often what makes or breaks a restaurant comes down to two priorities: food quality and décor. The way your restaurant s interiors are designed and maintained will have a huge impact on the customers liking it in the first visit and coming back for more and more. And one way to ensure a helpful sprucing up includes proper awnings shade structures and canopies. For one thing awnings and commercial shade structures are all about making a first impression. Remember that long before a restaurant patron has taken their first bite of bread or sipped their first cocktail they ve already surveyed the exterior of the building.