Awning Ideas / February 24, 2019 / Dominique Massey
Built from a similar selection of material as stated in the previous paragraph canopies can still retain the natural collective body heat from guests (and hot food) with only the most minor of fold-down fabric walls. And as fall weather progresses and the temperatures drop these simple measures can be augmented with propane heaters turning outdoor dining into a year round possibility - even in some of the country s harsher winter climates. But awnings canopies and shade structures are just the beginning as a restaurant s overhaul or seasonal change must be thorough and complete. In other words if a new awning sets a new mood or tone chances are the inside of the restaurant and even its menus will require tweaking too.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
If you do go for a retractable awning which is generally a good idea in climates which tend to vary between extremes there are further choices. Manual retractable awnings are those which you roll or fold up yourself. Motorized versions have a small electric motor that will do the job with a touch of a button. While motorized awnings seem to offer less work it doesn t always work out that way. Installation is more difficult due to wiring concerns so if you re doing the work yourself it will increase the time it takes you to install the awning. Also with more moving parts the odds of having to perform maintenance and repairs is much greater. Still if you take good care of your awning with preventive maintenance a motorized awning can be a great investment.