Awning Ideas / February 23, 2019 / Claire Raymond
Many people that buy a motorized retractable awning want it because they can expand their outdoor living space with the touch of a button and many people put them over their windows for shade control and energy savings. Because the awning is retractable through a motorized unit it can easily be let out or put away with the touch of a button by a single person instead of several people working in coordination to manually open and close a non-motorized retractable awning over their patio. Of course some people love a motorized retractable awning because they don t want to permanently attach a non-retractable sun faded canvas awning that detracts from their home s exterior. The newer brands of motorized retractable awnings use strong waterproof woven acrylic that doesn t fade.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.