Awning Ideas / February 24, 2019 / Jackie Miranda
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Awnings don t require poles (which would clutter the view) since they are attached with spring-loaded mounts. The "retractable" type of awnings differ from basic immobile awnings in that they last longer (can be rolled up in damaging weather) and allow a space to be used in a variety of ways--both drinks in the shade and stargazing for example. On the large end of the spectrum awnings today can be upwards of 30 feet in width and around 14 feet in depth. They are controlled automatically via weather sensors or a remote control button or by hand using a manual crank. Either way these awnings can be unfurled or retracted in less than a minute. What are the practical implications of this? When you want to cool an area down like a concrete poolside or overheated deck shade is just seconds away.