Awning Ideas / February 21, 2019 / Charlene Kane
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Scrub the Awning: While choosing a solution to wash the awning you must ensure that the product does not use any harsh ingredients that can stain or fade the awning fabric. You can also consider using hot water to remove the stains easily. The washing solution can be made by mixing 2 oz. of the dish washing liquid for each gallon of water. You can start the washing process by scrubbing the awning through a brush dipped into the solution. However a harder brush needs to be used to remove tough stains. Rinse the Awning: After scrubbing the awnings you have to soak these completely using a garden hose. While soaking you must pay specific attention to the undersides and corners of the waning. If traces of detergent are left behind there are chances that the awning many get streaked or discolored.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.