Awning Ideas / February 25, 2019 / Katelyn Mooney
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
So before getting on the designing table take stock by checking out the entire area entrance and booths included and see what you have got to build on. Just remember that you have to create an ambience which will help customers enjoy their food better and bring them back again. So here are a few tips in addition to the above to spruce up your restaurant s decor: * Choose a theme: If you choose a certain theme which matches the area your eatery is in or the food you serve or the specialty of your restaurant it can really simplify your decorating decision. For instance for a joint on the beach you can have a tropical décor theme with the colors of the sun sand and the sea on your walls and furniture. Similarly for a rock music themed restaurant you can use dark colors on your walls put up posters of rock legends and use dim lighting etc. to create the dreamy effect of a rock star s van.