Awning Ideas / February 19, 2019 / Claire Raymond
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
Keeping sunlight out of a home is an efficient and effective way to regulate temperatures and ensure your home is comfortable. Even if you don t need awnings to cool your home they are great additions to the exterior of a home making it easier to enjoy the outdoors with friends and family. These days newer stronger fabrics are used for awnings so you don t have to worry about the elements taking their toll on the fabric and causing premature fading. The awnings of today are also designed with style in mind. Beautiful fabrics make a wonderful addition to any backyard or patio and you can choose colors and patterns that match your outdoor décor and patio furniture. Not all campers come equipped with camper awnings. Camper awnings can act as a sunshade or shelter from a light rain in many cases.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.