Awning Ideas / February 22, 2019 / Ina Hebert
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
So often they become dirty. You can always restore the original look and feel of the awnings by cleaning them at least twice a year. It is also a good idea to take the awning down to easily clean the harder-to-reach areas. Brush the Dirt and Debris Off: The awning needs to be washed thoroughly using a solution. But you must use a brush to remove the loose dirt and debris. The brushing off will prevent the dirt from getting soaked into the awning fabric during the washing process. You can rub the areas of the fabric that are affected by dirt and debris using a broom or a soft cleaning brush available at the local janitorial supply shops. However you need to ensure that dirt is removed from the underneath and top of the awning. If you have not take the awning down use a ladder to brush off the hard-to-reach areas.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.