Awning Ideas / February 21, 2019 / Muriel Sargent
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.
Likewise when rain disturbs your outdoor plans--there s no reason to run inside. If you want to tan in the direct sun or take advantage of some heat on a cold fall day the awning can be rolled up just as quickly. When stored retractable awnings take up about six inches of horizontal space on the side of a building. Installed at a downward angle they need to be attached at least seven and a half feet off the ground. All right we ve covered "What are they?" Now let s deal quickly with the benefits that awnings give home and business owners. What can retractable awnings do for you? Obviously they give you a way to control the elements and this is more than an aesthetic pleasure since it preserves furniture from bleaching and lowers utility bills.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.