Awning Ideas / February 24, 2019 / Dominique Massey
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Awnings don t require poles (which would clutter the view) since they are attached with spring-loaded mounts. The "retractable" type of awnings differ from basic immobile awnings in that they last longer (can be rolled up in damaging weather) and allow a space to be used in a variety of ways--both drinks in the shade and stargazing for example. On the large end of the spectrum awnings today can be upwards of 30 feet in width and around 14 feet in depth. They are controlled automatically via weather sensors or a remote control button or by hand using a manual crank. Either way these awnings can be unfurled or retracted in less than a minute. What are the practical implications of this? When you want to cool an area down like a concrete poolside or overheated deck shade is just seconds away.