Awning Ideas / February 23, 2019 / Janis Barlow
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
It certainly doesn t hurt a company to lay claim to being identified by their logo s colors. Certain logo colors stay in mind longer than others. This is something to consider before selecting colors. The other issue to determine is what type of material the awnings will be manufactured from. Awnings can be made from aluminum canvas wood or vinyl. The type of material chosen should enhance the business facade and not obscure it in any way. It s a good idea to check with the local municipality for any restrictions to installation as well as building permits that may be required to install. Awnings that Promote Business Business owners who finish their location with awnings invariably find a subtle way of promoting their business name.
On top of this awnings result in direct energy savings. Installed strategically they make the inside of a building up to 15 degrees cooler cutting direct sunlight and shading windows. This reduces glare by 94 percent and can cut utility bills by over 30 percent. So in the long run awnings pay for themselves. Probably the most pressing issue here is What are "retractable awnings?" If you re willing to listen to me answer the question you probably have some idea about the advantages of retractable awnings even though they are just now starting to show up in the consumer consciousness. In this article I ll discuss the factors that are causing awnings to attract a growing base of customers--including frequent return customers and referrals. Let s start with the basics. So what exactly are they? Chances are that you have the basic idea right: an awning is a custom-sized piece of waterproof material that is stretched on an aluminum or steel frame and installed on a building s roof or wall.