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Awning Ideas / February 23, 2019 / Janis Barlow

Imagine you re an upscale classy Jazz/live entertainment restaurant where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance. Of course if awnings and other shade structures improve the messaging of a restaurant and are a patron s first impressions canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere canopies extend a restaurant s outdoor footprint adding a sense of elegance as indoor amenities are brought outside.

Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.

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So before getting on the designing table take stock by checking out the entire area entrance and booths included and see what you have got to build on. Just remember that you have to create an ambience which will help customers enjoy their food better and bring them back again. So here are a few tips in addition to the above to spruce up your restaurant s decor: * Choose a theme: If you choose a certain theme which matches the area your eatery is in or the food you serve or the specialty of your restaurant it can really simplify your decorating decision. For instance for a joint on the beach you can have a tropical d├ęcor theme with the colors of the sun sand and the sea on your walls and furniture. Similarly for a rock music themed restaurant you can use dark colors on your walls put up posters of rock legends and use dim lighting etc. to create the dreamy effect of a rock star s van.

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