Awning Ideas / February 23, 2019 / Nora Parker
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.
Captivating signage creation is tricky to accomplish; however hiring an organization with a proven track record means that half the job is already done. Quality signage companies don t just mount and hang your sign; they re a team player in deciding what works and what doesn t work addressing an assortment of aesthetic needs as they come up. Working with the clients regarding every aspect of the awnings they ensure that the idea comes to reality. Additionally awnings also add a distinctive curb appeal to outdoor spaces setting the tone and transforming a space through custom lettering colors patterns and designs. However for optimum impact awnings need to be designed and installed in way that is sure to attract passersby. A good commercial sign and awning company will begin by collaborating with you on the objective design and aesthetics of the project.