Awning Ideas / February 28, 2019 / Muriel Sargent
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Keeping sunlight out of a home is an efficient and effective way to regulate temperatures and ensure your home is comfortable. Even if you don t need awnings to cool your home they are great additions to the exterior of a home making it easier to enjoy the outdoors with friends and family. These days newer stronger fabrics are used for awnings so you don t have to worry about the elements taking their toll on the fabric and causing premature fading. The awnings of today are also designed with style in mind. Beautiful fabrics make a wonderful addition to any backyard or patio and you can choose colors and patterns that match your outdoor décor and patio furniture. Not all campers come equipped with camper awnings. Camper awnings can act as a sunshade or shelter from a light rain in many cases.