Awning Ideas / February 23, 2019 / Janis Barlow
An awning is an incredibly useful feature to have when spending great amount of time in the great outdoors. Who wants to sit inside the camper when all the fun is happening outside just because of a little sun? With camper awnings this is no longer a problem sit in the shad of the awning and enjoy the time with family and friends out in nature. There are a variety of camper awnings available depending on your camper s design and construction. However most designs of camper awnings will work for just about any camper. There are two main types of camper awnings. One is the retractable type which is fixed to the side of the camper. The other is the stand-alone awning which is made for light framed campers or other structures.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.