Awning Ideas / February 23, 2019 / Charlene Kane
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
This can help meld the two together into a coherent whole that wouldn t exist without the awning. Residential awnings come in many sizes styles and applications. Some awnings are designed to keep glare off of single windows while others extend for the length of the building. It s a good idea to match your awnings to the outdoor living areas that you plan to spend time in so as to provide adequate shelter for times of inclement weather. This means that it can also make sense to plan such things as decks and patios adjacent to your home alongside planning the awnings so that the two can be designed with each other in mind. Another important thing to bear in mind while looking for residential awnings is whether you will prefer a retractable awning or a fixed one.
It certainly doesn t hurt a company to lay claim to being identified by their logo s colors. Certain logo colors stay in mind longer than others. This is something to consider before selecting colors. The other issue to determine is what type of material the awnings will be manufactured from. Awnings can be made from aluminum canvas wood or vinyl. The type of material chosen should enhance the business facade and not obscure it in any way. It s a good idea to check with the local municipality for any restrictions to installation as well as building permits that may be required to install. Awnings that Promote Business Business owners who finish their location with awnings invariably find a subtle way of promoting their business name.