Awning Ideas / February 23, 2019 / Charlene Kane
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
This makes it very easy to find the perfect match for your home. The Finishing Touch to a Business Location Patio Awnings provide a finishing touch to any business location. However they also offer respite from bright sunlight that can fade business furnishings and become a distraction to regular workflow. But there is also a subtlety to patio awnings for a business. They create a professional look curb appeal and impulse buying. A business facade adorned with patio awnings is another way of saying "Welcome". Potential customers notice businesses with awnings because the premises facade appears stylishly "dressed" by comparison to plain facades that blend one into the others. Choosing Awnings For a Business Facade When selecting a style of awning for a facade the color and design should be compatible with the nature of the business as well as complimentary to the locality s community. When choosing awning colors it s a good idea to carry out the business logo colors for better identification as well as customer recognition.