Awning Ideas / February 27, 2019 / Aurora Hess
Take your time doing your awning research and you will be sure to find one that combines well with your home s existing design and color scheme. One of the things that you should insist on when shopping for a porch awning is some kind of solid guarantee that it will endure occasional harsh conditions. Manufactures will take different things into consideration in the construction of a n awning depending on the kind of weather that is typical in any given area of the country. Most companies that are worth consideration will stand behind their work. Do some additional research on any of the companies that you are considering to make sure that they are businesses in good standing. You might even investigate with the BBB to verify that no history of complaints exist against the manufacturer that you are considering.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.