Awning Ideas / February 20, 2019 / Paige Mcknight
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Awnings don t require poles (which would clutter the view) since they are attached with spring-loaded mounts. The "retractable" type of awnings differ from basic immobile awnings in that they last longer (can be rolled up in damaging weather) and allow a space to be used in a variety of ways--both drinks in the shade and stargazing for example. On the large end of the spectrum awnings today can be upwards of 30 feet in width and around 14 feet in depth. They are controlled automatically via weather sensors or a remote control button or by hand using a manual crank. Either way these awnings can be unfurled or retracted in less than a minute. What are the practical implications of this? When you want to cool an area down like a concrete poolside or overheated deck shade is just seconds away.
It certainly doesn t hurt a company to lay claim to being identified by their logo s colors. Certain logo colors stay in mind longer than others. This is something to consider before selecting colors. The other issue to determine is what type of material the awnings will be manufactured from. Awnings can be made from aluminum canvas wood or vinyl. The type of material chosen should enhance the business facade and not obscure it in any way. It s a good idea to check with the local municipality for any restrictions to installation as well as building permits that may be required to install. Awnings that Promote Business Business owners who finish their location with awnings invariably find a subtle way of promoting their business name.