Awning Ideas / February 22, 2019 / Nora Parker
If your restaurant is not a part of any multi-billion dollar franchise you probably have to make decisions regarding every aspect of the restaurant: from the menu to the tablecloth color to the logo design. Often what makes or breaks a restaurant comes down to two priorities: food quality and décor. The way your restaurant s interiors are designed and maintained will have a huge impact on the customers liking it in the first visit and coming back for more and more. And one way to ensure a helpful sprucing up includes proper awnings shade structures and canopies. For one thing awnings and commercial shade structures are all about making a first impression. Remember that long before a restaurant patron has taken their first bite of bread or sipped their first cocktail they ve already surveyed the exterior of the building.
It certainly doesn t hurt a company to lay claim to being identified by their logo s colors. Certain logo colors stay in mind longer than others. This is something to consider before selecting colors. The other issue to determine is what type of material the awnings will be manufactured from. Awnings can be made from aluminum canvas wood or vinyl. The type of material chosen should enhance the business facade and not obscure it in any way. It s a good idea to check with the local municipality for any restrictions to installation as well as building permits that may be required to install. Awnings that Promote Business Business owners who finish their location with awnings invariably find a subtle way of promoting their business name.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.