Awning Ideas / February 14, 2019 / Candy Calderon
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
On top of this awnings result in direct energy savings. Installed strategically they make the inside of a building up to 15 degrees cooler cutting direct sunlight and shading windows. This reduces glare by 94 percent and can cut utility bills by over 30 percent. So in the long run awnings pay for themselves. Probably the most pressing issue here is What are "retractable awnings?" If you re willing to listen to me answer the question you probably have some idea about the advantages of retractable awnings even though they are just now starting to show up in the consumer consciousness. In this article I ll discuss the factors that are causing awnings to attract a growing base of customers--including frequent return customers and referrals. Let s start with the basics. So what exactly are they? Chances are that you have the basic idea right: an awning is a custom-sized piece of waterproof material that is stretched on an aluminum or steel frame and installed on a building s roof or wall.
It certainly doesn t hurt a company to lay claim to being identified by their logo s colors. Certain logo colors stay in mind longer than others. This is something to consider before selecting colors. The other issue to determine is what type of material the awnings will be manufactured from. Awnings can be made from aluminum canvas wood or vinyl. The type of material chosen should enhance the business facade and not obscure it in any way. It s a good idea to check with the local municipality for any restrictions to installation as well as building permits that may be required to install. Awnings that Promote Business Business owners who finish their location with awnings invariably find a subtle way of promoting their business name.