Awning Ideas / February 22, 2019 / Ina Hebert
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.
Built from a similar selection of material as stated in the previous paragraph canopies can still retain the natural collective body heat from guests (and hot food) with only the most minor of fold-down fabric walls. And as fall weather progresses and the temperatures drop these simple measures can be augmented with propane heaters turning outdoor dining into a year round possibility - even in some of the country s harsher winter climates. But awnings canopies and shade structures are just the beginning as a restaurant s overhaul or seasonal change must be thorough and complete. In other words if a new awning sets a new mood or tone chances are the inside of the restaurant and even its menus will require tweaking too.
Imagine you re an upscale classy Jazz/live entertainment restaurant where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance. Of course if awnings and other shade structures improve the messaging of a restaurant and are a patron s first impressions canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere canopies extend a restaurant s outdoor footprint adding a sense of elegance as indoor amenities are brought outside.