Awning Ideas / February 24, 2019 / Claire Raymond
Imagine you re an upscale classy Jazz/live entertainment restaurant where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance. Of course if awnings and other shade structures improve the messaging of a restaurant and are a patron s first impressions canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere canopies extend a restaurant s outdoor footprint adding a sense of elegance as indoor amenities are brought outside.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
By controlling sunlight you ll find yourself getting more use out of the amenities and spaces you already own: poolside deck balcony patio; grill gazebo outdoor bar hot tub. But there s more. Awnings act as an extension of your home adding square footage to your home or commercial building. They allow you to expand the look and feel of your interior into the outdoors serving as an architectural addition but without the typical costs. No contractor or expensive installation is required. In the residential setting this results in outdoor space for entertaining relaxing and eating. In the business setting it means additional room to seat patrons serve customers or hold meetings. In both cases the "outdoor rooms" end up adding value to the business or home. On top of this awnings result in direct energy savings. Installed strategically they make the inside of a building up to 15 degrees cooler cutting direct sunlight and shading windows.