Awning Ideas / February 12, 2019 / Lucille Parsons
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Originality is the basic requirement for branding success. Tailored designs with well-suited texture and color make the right impact. You need to work with your contractor to come up with a design that is unique and capable of creating your own unique identity. You have to be clear about your objective as it will define the contours of your campaign. A house is not really a home if it doesn t provide comfortable living to it s inhabitants which is why residential awnings are an important addition to any outdoor living area. A well placed awning that brings form and function to your landscaping can also open up your home by creating a moderate transition between the enclosed spaces indoors and the natural surroundings outside.
If you do go for a retractable awning which is generally a good idea in climates which tend to vary between extremes there are further choices. Manual retractable awnings are those which you roll or fold up yourself. Motorized versions have a small electric motor that will do the job with a touch of a button. While motorized awnings seem to offer less work it doesn t always work out that way. Installation is more difficult due to wiring concerns so if you re doing the work yourself it will increase the time it takes you to install the awning. Also with more moving parts the odds of having to perform maintenance and repairs is much greater. Still if you take good care of your awning with preventive maintenance a motorized awning can be a great investment.