Awning Ideas / February 18, 2019 / Charlene Kane
Originality is the basic requirement for branding success. Tailored designs with well-suited texture and color make the right impact. You need to work with your contractor to come up with a design that is unique and capable of creating your own unique identity. You have to be clear about your objective as it will define the contours of your campaign. A house is not really a home if it doesn t provide comfortable living to it s inhabitants which is why residential awnings are an important addition to any outdoor living area. A well placed awning that brings form and function to your landscaping can also open up your home by creating a moderate transition between the enclosed spaces indoors and the natural surroundings outside.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Many people that buy a motorized retractable awning want it because they can expand their outdoor living space with the touch of a button and many people put them over their windows for shade control and energy savings. Because the awning is retractable through a motorized unit it can easily be let out or put away with the touch of a button by a single person instead of several people working in coordination to manually open and close a non-motorized retractable awning over their patio. Of course some people love a motorized retractable awning because they don t want to permanently attach a non-retractable sun faded canvas awning that detracts from their home s exterior. The newer brands of motorized retractable awnings use strong waterproof woven acrylic that doesn t fade.