Awning Ideas / February 20, 2019 / Gertrude Fisher
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
If you do go for a retractable awning which is generally a good idea in climates which tend to vary between extremes there are further choices. Manual retractable awnings are those which you roll or fold up yourself. Motorized versions have a small electric motor that will do the job with a touch of a button. While motorized awnings seem to offer less work it doesn t always work out that way. Installation is more difficult due to wiring concerns so if you re doing the work yourself it will increase the time it takes you to install the awning. Also with more moving parts the odds of having to perform maintenance and repairs is much greater. Still if you take good care of your awning with preventive maintenance a motorized awning can be a great investment.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.