Awning Ideas / February 16, 2019 / Aurora Hess
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Built from a similar selection of material as stated in the previous paragraph canopies can still retain the natural collective body heat from guests (and hot food) with only the most minor of fold-down fabric walls. And as fall weather progresses and the temperatures drop these simple measures can be augmented with propane heaters turning outdoor dining into a year round possibility - even in some of the country s harsher winter climates. But awnings canopies and shade structures are just the beginning as a restaurant s overhaul or seasonal change must be thorough and complete. In other words if a new awning sets a new mood or tone chances are the inside of the restaurant and even its menus will require tweaking too.