Awning Ideas / February 16, 2019 / Aurora Hess
By controlling sunlight you ll find yourself getting more use out of the amenities and spaces you already own: poolside deck balcony patio; grill gazebo outdoor bar hot tub. But there s more. Awnings act as an extension of your home adding square footage to your home or commercial building. They allow you to expand the look and feel of your interior into the outdoors serving as an architectural addition but without the typical costs. No contractor or expensive installation is required. In the residential setting this results in outdoor space for entertaining relaxing and eating. In the business setting it means additional room to seat patrons serve customers or hold meetings. In both cases the "outdoor rooms" end up adding value to the business or home.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Originality is the basic requirement for branding success. Tailored designs with well-suited texture and color make the right impact. You need to work with your contractor to come up with a design that is unique and capable of creating your own unique identity. You have to be clear about your objective as it will define the contours of your campaign. A house is not really a home if it doesn t provide comfortable living to it s inhabitants which is why residential awnings are an important addition to any outdoor living area. A well placed awning that brings form and function to your landscaping can also open up your home by creating a moderate transition between the enclosed spaces indoors and the natural surroundings outside.