Awning Ideas / February 13, 2019 / Shari Nelson
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Retractable awnings allow you to have fun outside without getting burnt by the sun or overheating. They let you create a comfortable space outdoors to enjoy in the summertime. Patio awnings as well as those on porches and decks make it possible to eat a meal outdoors or sit in the shade where there would normally be none. Awnings keep you cool without having to spend a lot of money. In fact retractable awnings can actually save you money on energy costs by cooling your home. Because awnings block the sun s rays and cool your home you won t need the air conditioner as much and energy costs will go down. Plus you re helping out the environment. Retractable awnings also protect furniture and carpets from fading due to excessive sun exposure. Patio awnings protect windows and doors from weather damage and provide shelter and protection when you leave the house especially on rainy days. Stand under the patio awning while you open your umbrella or wait to be let into the house by someone inside.