Awning Ideas / February 25, 2019 / Aurora Hess
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
An awning is an incredibly useful feature to have when spending great amount of time in the great outdoors. Who wants to sit inside the camper when all the fun is happening outside just because of a little sun? With camper awnings this is no longer a problem sit in the shad of the awning and enjoy the time with family and friends out in nature. There are a variety of camper awnings available depending on your camper s design and construction. However most designs of camper awnings will work for just about any camper. There are two main types of camper awnings. One is the retractable type which is fixed to the side of the camper. The other is the stand-alone awning which is made for light framed campers or other structures.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.