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Awning Ideas / February 12, 2019 / Gertrude Fisher

Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.

And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.

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So before getting on the designing table take stock by checking out the entire area entrance and booths included and see what you have got to build on. Just remember that you have to create an ambience which will help customers enjoy their food better and bring them back again. So here are a few tips in addition to the above to spruce up your restaurant s decor: * Choose a theme: If you choose a certain theme which matches the area your eatery is in or the food you serve or the specialty of your restaurant it can really simplify your decorating decision. For instance for a joint on the beach you can have a tropical d├ęcor theme with the colors of the sun sand and the sea on your walls and furniture. Similarly for a rock music themed restaurant you can use dark colors on your walls put up posters of rock legends and use dim lighting etc. to create the dreamy effect of a rock star s van.

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