Awning Ideas / February 26, 2019 / Sabrina Carey
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
Imagine you re an upscale classy Jazz/live entertainment restaurant where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance. Of course if awnings and other shade structures improve the messaging of a restaurant and are a patron s first impressions canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere canopies extend a restaurant s outdoor footprint adding a sense of elegance as indoor amenities are brought outside.
If your restaurant is not a part of any multi-billion dollar franchise you probably have to make decisions regarding every aspect of the restaurant: from the menu to the tablecloth color to the logo design. Often what makes or breaks a restaurant comes down to two priorities: food quality and décor. The way your restaurant s interiors are designed and maintained will have a huge impact on the customers liking it in the first visit and coming back for more and more. And one way to ensure a helpful sprucing up includes proper awnings shade structures and canopies. For one thing awnings and commercial shade structures are all about making a first impression. Remember that long before a restaurant patron has taken their first bite of bread or sipped their first cocktail they ve already surveyed the exterior of the building.