Awning Ideas / February 24, 2019 / Janis Barlow
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
If you do go for a retractable awning which is generally a good idea in climates which tend to vary between extremes there are further choices. Manual retractable awnings are those which you roll or fold up yourself. Motorized versions have a small electric motor that will do the job with a touch of a button. While motorized awnings seem to offer less work it doesn t always work out that way. Installation is more difficult due to wiring concerns so if you re doing the work yourself it will increase the time it takes you to install the awning. Also with more moving parts the odds of having to perform maintenance and repairs is much greater. Still if you take good care of your awning with preventive maintenance a motorized awning can be a great investment.