Awning Ideas / February 22, 2019 / Nora Parker
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
By controlling sunlight you ll find yourself getting more use out of the amenities and spaces you already own: poolside deck balcony patio; grill gazebo outdoor bar hot tub. But there s more. Awnings act as an extension of your home adding square footage to your home or commercial building. They allow you to expand the look and feel of your interior into the outdoors serving as an architectural addition but without the typical costs. No contractor or expensive installation is required. In the residential setting this results in outdoor space for entertaining relaxing and eating. In the business setting it means additional room to seat patrons serve customers or hold meetings. In both cases the "outdoor rooms" end up adding value to the business or home. On top of this awnings result in direct energy savings. Installed strategically they make the inside of a building up to 15 degrees cooler cutting direct sunlight and shading windows.
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.