Awning Ideas / February 19, 2019 / Sabrina Carey
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
But an addition that can be a real difference maker both in attractiveness and functionality is the porch awning. An awning for the porch can give you protection against harsh weather (independent of the season) help you save on heating and cooling all while adding an attractive feature to your home. A well-chosen and well-placed awning can make your porch a desired place to gather while offering in many cases an all-seasons shelter against the elements. There is no end to the variety of colors and styles of awnings and awning material with which you can dress up the porch. The strongest awnings are built by and large with a primarily metal structure. Aluminum seems to be the common metal of choice in most cases. Lightweight and sturdy the best of them are built to last a lifetime.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.