Awning Ideas / February 23, 2019 / Susanne Dejesus
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
At the same time you also need to concentrate on the style pattern and color of the awning fabric to ensure that the features complement the exterior style and decor of your home. Based on your choice you can buy the awnings in a variety of colors. But you must remember that each color has its own meaning and significance. Also you need to choose an awning color that perfectly complements the color of your home exterior. Red: You have option to choose from several shades of red awnings. Also most shades can match the yellow white and tan exterior paints. You can further enhance the appeal of your home exterior by combining the right shade of blue paint and red awnings. However if the exterior paint has green pigments you have to exercise care while choosing the red awnings.