Awning Ideas / February 23, 2019 / Susanne Dejesus
To that end local businesses and larger chains are seeking out commercial signage designers and manufacturers who can bring their brands to life whether through a traditional sign posted near their doorway or in the form of an awning atop their building s facade. Signs and awnings are more than a message they re a symbol. Unlike a message which delivers specific information symbols are a way of projecting and marketing the emotional connection consumers have with particular products. Think about the Nike Swoosh. What comes to mind? Sleek? Cool? Perhaps even the motion of a running foot? The Swoosh doesn t just inform the consumer that it s Nike it s sending a symbolic message of what Nike stands for. The same goes for the Audi rings which like the Olympics suggest strength in unity.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.
Captivating signage creation is tricky to accomplish; however hiring an organization with a proven track record means that half the job is already done. Quality signage companies don t just mount and hang your sign; they re a team player in deciding what works and what doesn t work addressing an assortment of aesthetic needs as they come up. Working with the clients regarding every aspect of the awnings they ensure that the idea comes to reality. Additionally awnings also add a distinctive curb appeal to outdoor spaces setting the tone and transforming a space through custom lettering colors patterns and designs. However for optimum impact awnings need to be designed and installed in way that is sure to attract passersby. A good commercial sign and awning company will begin by collaborating with you on the objective design and aesthetics of the project.