Awning Ideas / February 21, 2019 / Jackie Miranda
Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurant s signage appropriate for the space? Failure to pass these basic tests may mean a loss of business - something no restaurant owner wants to see happen. Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand they protect patrons from the elements providing a measure of wind shield shade during sultry summer evenings and of course protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials namely aluminum fabric mesh and combinations of the three awnings can immediately set the mood via their shape and logos.
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
On top of this awnings result in direct energy savings. Installed strategically they make the inside of a building up to 15 degrees cooler cutting direct sunlight and shading windows. This reduces glare by 94 percent and can cut utility bills by over 30 percent. So in the long run awnings pay for themselves. Probably the most pressing issue here is What are "retractable awnings?" If you re willing to listen to me answer the question you probably have some idea about the advantages of retractable awnings even though they are just now starting to show up in the consumer consciousness. In this article I ll discuss the factors that are causing awnings to attract a growing base of customers--including frequent return customers and referrals. Let s start with the basics. So what exactly are they? Chances are that you have the basic idea right: an awning is a custom-sized piece of waterproof material that is stretched on an aluminum or steel frame and installed on a building s roof or wall.