Awning Ideas / February 13, 2019 / Aurora Hess
Once the internal brainstorming is complete it s time to send in the reserves: the services of a top-notch signage company that can deliver the message in an effective and yet subtle manner. Innovative outdoor signs and awnings are essentially an extension of your traditional marketing and branding campaign. Think about it this way: a recent survey by the University of Cincinnati reveals that next to television customers find traditional signs and awnings the most affective means of advertising and that half of American shoppers would like to see larger signs - especially when driving. What s more two-thirds of respondents ages 18-24 said they had even driven past a store whose sign or awning they failed to read or worse yet find.
Unlike other permanent awnings you don t have to worry about the weight of snow buildup and you can take them down in the winter or leave them up all year. The retractable awnings give you the option to get sun on some days be shaded on extremely hot days or still be able to have a barbeque in a rain storm. Awnings are a great way to cut energy costs and many find the additional window shades can cut their utility bills substantially. Some motorized retractable awnings such as the SunSetter Screen Room allow you to add insect-screened protection to your deck or patio so you can use your outdoor room any time. Of course SunSetter is a leading brand of motorized retractable awnings and the offer Free Awning Idea Kits and a DVD. They have a variety of EasyShades Window Awnings and Patio or Deck awning options.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.