Awning Ideas / February 24, 2019 / Lucille Parsons
Many people that buy a motorized retractable awning want it because they can expand their outdoor living space with the touch of a button and many people put them over their windows for shade control and energy savings. Because the awning is retractable through a motorized unit it can easily be let out or put away with the touch of a button by a single person instead of several people working in coordination to manually open and close a non-motorized retractable awning over their patio. Of course some people love a motorized retractable awning because they don t want to permanently attach a non-retractable sun faded canvas awning that detracts from their home s exterior. The newer brands of motorized retractable awnings use strong waterproof woven acrylic that doesn t fade.
Imagine you re an upscale classy Jazz/live entertainment restaurant where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance. Of course if awnings and other shade structures improve the messaging of a restaurant and are a patron s first impressions canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere canopies extend a restaurant s outdoor footprint adding a sense of elegance as indoor amenities are brought outside.
And where would the world be without the Golden Arches? To a very real extent the McDonald s arches often towering over a parking lot suggest that the restaurant chain is the gold standard of fast food franchises soaring high above the competition. Considering the symbolic importance signs and awnings play in a successful business selecting the right awning and signage company is fundamental to implementing your branding ideas. The awning or signage needs to be profound enough to stay with the onlooker but not so bombastic as to turn people away. In other words businesses need to come up with a sign and/or awning both they and their customers can identify with. They need to accurately assess how their target audience would perceive them.